Enhancing Employee Performance Through AI-Driven Business Communication: A Case Study
DOI:
https://doi.org/10.27824/jmi.v3i2.29Keywords:
Employee Decision-Making, AI Integration, AI-driven business Communication, MSMEs, AI AdoptionAbstract
In the current digital age, the incorporation of Artificial Intelligence (AI) into organizational communication has gained growing significance as a means to improve employee productivity and overall performance. This study aims to evaluate the impact of AI implementation on workplace communication processes and how it affects productivity as well as collaboration across divisions. The method used in this research is an experimental approach, involving the analysis of company conditions before and after AI implementation, along with a survey to gauge employees' perspectives on the effectiveness of this technology. The findings show that AI adoption significantly improves decision-making speed, communication effectiveness, and employee productivity. Furthermore, the study identifies challenges faced by employees in adapting to new technology, such as resistance to change and the need for training. The conclusion of this study emphasizes that while AI offers many benefits, the success of its implementation largely depends on the organization's readiness and the support provided to employees. This research provides valuable insights for companies in designing effective AI adoption strategies to improve communication quality and organizational performance.
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