Enhancing Employee Engagement through Gamified Digital Platforms: A Case Study Approach in the Technology Sector

Edy Siswanto; Sri Wahyuning; Nanik Qosidah; Haril Ihsanil Huda; Pindo Asti

doi:10.51903/jmi.v3i3.59

Authors

Edy Siswanto Fakultas Studi Akademik, Universitas Sains dan Teknologi Komputer, Semarang City, Indonesia, 50192 https://orcid.org/0009-0009-0141-2609
Sri Wahyuning Fakultas Studi Akademik, Universitas Sains dan Teknologi Komputer, Semarang City, Indonesia, 50192 https://orcid.org/0000-0002-7341-9836
Nanik Qosidah Fakultas Studi Akademik, Universitas Sains dan Teknologi Komputer, Semarang City, Indonesia, 50192 https://orcid.org/0009-0002-5555-0926
Haril Ihsanil Huda Universitas Sains dan Teknologi Komputer
Pindo Asti Fakultas Studi Akademik, Universitas Sains dan Teknologi Komputer, Semarang City, Indonesia, 50192

DOI:

https://doi.org/10.51903/jmi.v3i3.59

Keywords:

Gamification, Employee Engagement, Intrinsic Motivation, Technology Sector, Digital Platforms

Abstract

Employee engagement is a crucial factor in organizational success, particularly in the dynamic and competitive technology sector. Traditional approaches, such as financial incentives, often fail to create sustainable intrinsic motivation, necessitating innovative solutions such as gamification. This study aims to analyze the role of gamification in enhancing employee engagement through the implementation of digital platforms in medium-sized technology companies. The research employs a case study methodology with a qualitative approach, involving in-depth interviews with 15 informants, including employees and managers, as well as user activity data analysis from the gamification platform. The findings indicate that gamification significantly improved employee engagement, with the proportion of employees exhibiting "High" engagement levels increasing from 25% to 60%, and "Very High" levels rising from 10% to 35%. Conversely, the "Very Low" category decreased from 15% to 5%. These results suggest that gamification elements such as rewards, challenges, and team collaboration fulfill employees’ psychological needs and create a more dynamic and productive work environment. This study contributes to the literature by providing insights into the effectiveness of gamification in the technology sector and offering practical recommendations for organizations to design relevant and sustainable gamification platforms. In conclusion, gamification is a promising strategy for enhancing employee engagement, provided that its elements are tailored to individual preferences and the technological readiness of the organization

References

Abril, C., Gimenez-Fernandez, E. M., & Camacho-Miñano, M. del M. (2024). Using Gamification to Overcome Innovation Process Challenges: A Literature Review and Future Agenda. Technovation, 133, 103020. https://doi.org/10.1016/j.technovation.2024.103020

Alzahrani, F. K., & Alhalafawy, W. S. (2023). Gamification for Learning Sustainability in the Blackboard System: Motivators and Obstacles from Faculty Members’ Perspectives. Sustainability, 15(5), 1–19. https://doi.org/10.3390/su15054613

Behl, A., Jayawardena, N., Ishizaka, A., Gupta, M., & Shankar, A. (2022). Gamification and Gigification: A Multidimensional Theoretical Approach. Journal of Business Research, 139, 1378–1393. https://doi.org/10.1016/j.jbusres.2021.09.023

Benitez, J., Ruiz, L., & Popovic, A. (2022). Impact of Mobile Technology-Enabled HR Gamification on Employee Performance: An Empirical Investigation. Information & Management, 59(4), 103647. https://doi.org/10.1016/j.im.2022.103647

Bitrián, P., Buil, I., Catalán, S., & Merli, D. (2024). Gamification in Workforce Training : Improving Employees ’ Self-Efficacy and Information Security and Data Protection Behaviours. Journal of Business Research, 179, 114685. https://doi.org/10.1016/j.jbusres.2024.114685

Bizzi, L. (2023). Why to Gamify Performance Management? Consequences of User Engagement in Gamification. Information & Management, 60(3), 103762. https://doi.org/10.1016/j.im.2023.103762

Capatina, A., Juarez-Varon, D., Micu, A., & Micu, A. E. (2024). Leveling Up in Corporate Training: Unveiling the Power of Gamification to Enhance Knowledge Retention, Knowledge Sharing, and Job Performance. Journal of Innovation and Knowledge, 9(3), 100530. https://doi.org/10.1016/j.jik.2024.100530

Cónego, L., Pinto, R., Pinto, J., & Gonçalves, G. (2024). Leveraging Gamification in Industry 5.0: Tailored Solutions for Workplace’ Employees. Procedia Computer Science, 232, 1769–1778. https://doi.org/10.1016/j.procs.2024.01.175

Guay, F. (2022). Applying Self-Determination Theory to Education: Regulations Types, Psychological Needs, and Autonomy Supporting Behaviors. Canadian Journal of School Psychology, 37(1), 75–92. https://doi.org/10.1177/08295735211055355

Hellín, C. J., Calles-Esteban, F., Valledor, A., Gómez, J., Otón-Tortosa, S., & Tayebi, A. (2023). Enhancing Student Motivation and Engagement through a Gamified Learning Environment. Sustainability, 15(19), 14119. https://doi.org/10.3390/su151914119

Ikhide, J. E., Timur, A. T., & Ogunmokun, O. A. (2022). The Potential and Constraint of Work Gamification for Employees’ Creative Performance. The Service Industries Journal, 42(5), 360–382. https://doi.org/10.1080/02642069.2022.2045278

Ikhide, J. E., Timur, A. T., & Ogunmokun, O. A. (2023). A Balanced Perspective on the Affordance of a Gamified HRM System for Employees’ Creative Performance. Personnel Review, 52(3), 631–648. https://doi.org/10.1108/pr-01-2021-0062

Jacob, A., Faatz, A., Knüppe, L., & Teuteberg, F. (2022). Understanding the Effectiveness of Gamification in an Industrial Work Process: An Experimental Approach. Business Process Management Journal, 28(3), 784–806. https://doi.org/10.1108/bpmj-08-2021-0564

Justin M A, E., & Joy, M. M. (2024). Gamification, Intrinsic Motivation, and Task Performance of Employees: The Moderating Role of Goal Difficulty. Behaviour & Information Technology, 43(16), 3993–4015. https://doi.org/10.1080/0144929x.2023.2297280

Khan, J., Zhang, Q., Zada, M., Saeed, I., & Khattak, S. A. (2024). Gamification in Hospitality: Enhancing Workplace Thriving and Employee Well-Being. Acta Psychologica, 246, 104243. https://doi.org/10.1016/j.actpsy.2024.104243

Landers, R. N., & Sanchez, D. R. (2022). Game-Based, Gamified, and Gamefully Designed Assessments for Employee Selection: Definitions, Distinctions, Design, and Validation. International Journal of Selection and Assessment, 30(1), 1–13. https://doi.org/10.1111/ijsa.12376

Nivedhitha, K. S. (2023). Key in Socially Driven Game Dynamics, Open the Doors of Agility - An Empirical Study on Gamification and Employee Agility. Behaviour & Information Technology, 42(11), 1659–1685. https://doi.org/10.1080/0144929x.2022.2093792

Oke, A. E., Aliu, J., Mwanaumo, E. M. u. M., Abayomi, T., & Kahanji, C. (2023). Leveraging Gamification to Enhance Productivity and Employee Engagement in the Nigerian Construction Industry. Built Environment Project and Asset Management, 13(6), 813–829. https://doi.org/10.1108/bepam-04-2023-0064

Patricio, R., Moreira, A. C., & Zurlo, F. (2022). Gamification in Innovation Teams. International Journal of Innovation Studies, 6(3), 156–168. https://doi.org/10.1016/j.ijis.2022.05.003

Polyanska, A., Andriiovych, M., Generowicz, N., Kulczycka, J., & Psyuk, V. (2022). Gamification as an Improvement Tool for HR Management in the Energy Industry—A Case Study of the Ukrainian Market. Energies, 15(4), 1–18. https://doi.org/10.3390/en15041344

Setyawan, S., Rahmawati, F. N., & Hartono, B. (2020). Pengaruh Konflik Kerja Serta Tekanan Pikiran Pada Kinerja Karyawan Di PT Herculon Carpet Semarang. E-Bisnis: Jurnal Ilmiah Ekonomi Dan Bisnis, 13(2), 150–160. https://doi.org/10.51903/e-bisnis.v13i2.303

Technol, J. E., Educ, H., Rodrigues, L., Pereira, F. D., Toda, A. M., Palomino, P. T., Pessoa, M., Silva, L., Carvalho, G., Fernandes, D., Oliveira, E. H. T., Cristea, A. I., & Isotani, S. (2022). Gamification Suffers from the Novelty Effect but Benefits from the Familiarization Effect: Findings from a Longitudinal Study. International Journal of Educational Technology in Higher Education, 6(1), 13. https://doi.org/10.1186/s41239-021-00314-6

Tongpaeng, Y., Nobnop, R., Wongwan, N., Homla, P., Intawong, K., & Puritat, K. (2024). Comparison of Gamified and Non-Gamified Mixed Reality in Enhancing Museum Visitor Engagement, Motivation, and Learning Outcome. Journal of Heritage Tourism, 19(6), 919–948. https://doi.org/10.1080/1743873x.2024.2351852

Wang, Y. F., Hsu, Y. F., & Fang, K. (2022). The Key Elements of Gamification in Corporate Training – The Delphi Method. Entertainment Computing, 40, 100463. https://doi.org/10.1016/j.entcom.2021.100463

Wibisono, G., Setiawan, Y., Aprianda, B., & Cendana, W. (2023). Understanding the Effects of Gamification on Work Engagement: The Role of Basic Need Satisfaction and Enjoyment Among Millennials. Cogent Business and Management, 10(3), 2287586. https://doi.org/10.1080/23311975.2023.2287586

Enhancing Employee Engagement through Gamified Digital Platforms: A Case Study Approach in the Technology Sector

Authors

DOI:

Keywords:

Abstract

References

Downloads

Published

Issue

Section

License