Uncovering Hidden Skill Gaps: Technology Bias in Gig Platforms

Authors

  • Hiroko Tanaka Kyoto University, Kyoto, Japan
  • Ahmed El-Masry Kyoto University, Kyoto, Japan

DOI:

https://doi.org/10.51903/jmi.v4i3.304

Keywords:

Gig Economy Platforms, Algorithmic Bias, Skill Shift/Skill Mismatch, Digital Labor and Workforce Adaptation, Management Information Systems (MIS)

Abstract

The rapid expansion of the digital gig economy, driven by transparent algorithmic regimes, has bequeathed a new frontier of re-formation of labor that warrants serious scrutiny. This study investigates how algorithmic bias shapes the dynamic skill formation of freelance workers an overlooked mechanism that influences employability and performance. Employing an explanatory sequential mixed-method design, quantitative questionnaires were administered to 342 gig workers on Upwork, Fiverr, and Gojek platforms and complemented with in-depth interviews of 25 participants. The results show a high positive correlation between perceived algorithmic bias and the dynamics of the demand for skills (β = 0.48, p < .001) which suggests that the higher the perceived bias, the greater the extent of required skillset changes among the workers. The changes are negatively correlated with perceived employability and performance (β = –0.31, p < .001). Qualitative data reveal three interdependent experiences: negotiating the "black box" of algorithmic control, the de-professionalization of vocational skills to secure "algorithmic mastery," and the emergence of adaptive, frequently collective, coping strategies. Synthesizing knowledge from Management Information Systems, Human Capital Theory, and the Technology Acceptance Model, this study constructs an evidence-based model for how algorithmic systems reorganize human capital. The. conclusion emphasizes the importance of transparent algorithmic design and participatory ability-building policy to yield fairness and sustainability in the digital platform of labor.

References

Ahmad Alawamleh, H., A Ali, B. J., Ahmad Alawamleh, H., Fadel Ali Tommalieh, A., & Qasem Hasan Al-Qaryouti, M. (2021). The Challenges, Barriers And Advantages Of Management Information System Development: Comprehensive Review. In Academy of Strategic Management Journal (Vol. 20, Issue 5). https://www.researchgate.net/publication/358357374

Akter, S., McCarthy, G., Sajib, S., Michael, K., Dwivedi, Y. K., D’Ambra, J., & Shen, K. N. (2021). Algorithmic bias in data-driven innovation in the age of AI. In International Journal of Information Management (Vol. 60). Elsevier Ltd. https://doi.org/10.1016/j.ijinfomgt.2021.102387

Allais, S. M. (2022). Beyond ‘supply and demand’: Moving from skills ‘planning’ to seeing skills as endogenous to the economy. Journal of Vocational, Adult and Continuing Education and Training, 5(1), 19. https://doi.org/10.14426/jovacet.v5i1.246

Alon-Barkat, S., & Busuioc, M. (2023). Human-AI Interactions in Public Sector Decision Making: “Automation Bias” and “Selective Adherence” to Algorithmic Advice. Journal of Public Administration Research and Theory, 33(1), 153–169. https://doi.org/10.1093/jopart/muac007

Böheim, R., & Christl, M. (2022). Mismatch unemployment in Austria: the role of regional labour markets for skills. Regional Studies, Regional Science, 9(1), 208–222. https://doi.org/10.1080/21681376.2022.2061867

Cameron, L. D., & Rahman, H. (2022). Expanding the Locus of Resistance: Understanding the Co-constitution of Control and Resistance in the Gig Economy. Organization Science, 33(1), 38–58. https://doi.org/10.1287/ORSC.2021.1557

Chen, J. (2025). Efficient and Scalable Data Pipelines: The Core of Data Processing in Gig Economy Platforms. Proceedings of 2025 5th International Conference on Computer Network Security and Software Engineering, CNSSE 2025, 195–199. https://doi.org/10.1145/3732365.3732398

Chen, R. J., Wang, J. J., Williamson, D. F. K., Chen, T. Y., Lipkova, J., Lu, M. Y., Sahai, S., & Mahmood, F. (2023). Algorithmic fairness in artificial intelligence for medicine and healthcare. Nature Biomedical Engineering, 7(6), 719–742. https://doi.org/10.1038/s41551-023-01056-8

Daka, H., Minjale, L., Kakupa, P., Kaani, B., Tembo, P., Mulenga, L. M., & Musonda, A. (2023). International Journal of Social Science and Education Research Studies Bridging the Gap: Addressing the Disparity between Higher Education Knowledge and Industry Needs. https://doi.org/10.55677/ijssers/V03I8Y2023-12

De La Vega, J. C. A., Cecchinato, M. E., & Rooksby, J. (2021, May 6). Why lose control? a study of freelancers’ experiences with gig economy platforms. Conference on Human Factors in Computing Systems - Proceedings. https://doi.org/10.1145/3411764.3445305

Esposito, P. ;, Scicchitano, S., & Esposito, P. (2022). Drivers of skill mismatch among Italian graduates: The role of personality traits Standard-Nutzungsbedingungen: Drivers of skill mismatch among Italian graduates: The role of personality traits. https://hdl.handle.net/10419/249590

Fazelpour, S., & Danks, D. (2021). Algorithmic bias: Senses, sources, solutions. Philosophy Compass, 16(8). https://doi.org/10.1111/phc3.12760

Glavin, P., Bierman, A., & Schieman, S. (2021). Über-Alienated: Powerless and Alone in the Gig Economy. Work and Occupations, 48(4), 399–431. https://doi.org/10.1177/07308884211024711

Hane-Weijman, E. (2021). Skill matching and mismatching: labour market trajectories of redundant manufacturing workers. Geografiska Annaler, Series B: Human Geography, 103(1), 21–38. https://doi.org/10.1080/04353684.2021.1884497

Jandrić, M., & Ranđelović, S. (2018). Adaptability of the workforce in Europe – Changing skills in the digital era. Zbornik Radova Ekonomskog Fakulteta u Rijeci / Proceedings of Rijeka Faculty of Economics, 36(2), 757–776. https://doi.org/10.18045/zbefri.2018.2.757

Kleckner, M. J., & Butz, N. (2021). Addressing undergraduate skill gaps in higher education: Revisiting communication in the major course outcomes. Journal of Education for Business, 96(7), 411–423. https://doi.org/10.1080/08832323.2020.1844119

Kordzadeh, N., & Ghasemaghaei, M. (2022). Algorithmic bias: review, synthesis, and future research directions. In European Journal of Information Systems (Vol. 31, Issue 3, pp. 388–409). Taylor and Francis Ltd. https://doi.org/10.1080/0960085X.2021.1927212

Olaniyi, O. O., Ezeugwa, F. A., Okatta, C. G., Arigbabu, A. S., & Joeaneke, P. C. (2024). Dynamics of the Digital Workforce: Assessing the Interplay and Impact of AI, Automation, and Employment Policies. Archives of Current Research International, 24(5), 124–139. https://doi.org/10.9734/acri/2024/v24i5690

Piroșcă, G. I., Șerban-Oprescu, G. L., Badea, L., Stanef-Puică, M. R., & Valdebenito, C. R. (2021). Digitalization and labor market—A perspective within the framework of pandemic crisis. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 2843–2857. https://doi.org/10.3390/jtaer16070156

Rahmania Az Zahra, A., Nurtino, T., Raharja, U., & Jenderal Sudirman, J. (2023). Enhancing Organizational Efficiency Through the Integration of Artificial Intelligence in Management Information Systems. APTISI Transactions on Management (ATM), 7(3), 15117. https://doi.org/10.34306

Stanton Catherine Thomas, C. T., Agrawal, A., Alonso, R., Ashraf, N., Bar-Isaac, H., Blanes, J., Cullen, Z., Datta, N., de Meza, D., Gil, R., Horton, J., Lange, F., Kahn, L., Kerr, B., Kogut, B., Lazear, E., Li, J., Macchiavello, R., Madarasz, K., … Thomas, C. (2021). Nber Working Paper Series Who Benefits From Online Gig Economy Platforms? http://www.nber.org/papers/w29477

Susilo, B. W., & Susanto, E. (2024). Employing Artificial Intelligence in Management Information Systems to Improve Business Efficiency. Journal of Management and Informatics, 3(2), 212–229. https://doi.org/10.51903/jmi.v3i2.30

Vizjak, M., Paulišić, M., & Mišević, P. (2024). Adapting to the Digital Shift: Skills Development and Workplace Transformation in the Era of Human-Technology Collaboration. Croatian Regional Development Journal, 5(2), 92–110. https://doi.org/10.2478/crdj-2024-0010

Williams, P., McDonald, P., & Mayes, R. (2021). Recruitment in the gig economy: attraction and selection on digital platforms. International Journal of Human Resource Management, 32(19), 4136–4162. https://doi.org/10.1080/09585192.2020.1867613

Wood, A. J., & Lehdonvirta, V. (2023). Platforms Disrupting Reputation: Precarity and Recognition Struggles in the Remote Gig Economy. Sociology, 57(5), 999–1016. https://doi.org/10.1177/00380385221126804

Xiao, W., Dennis Wei, Y., Li, H., & Professor, A. (2021). Spatial Inequality of Job Accessibility in Shanghai: A Geographical Skills Mismatch Perspective.

Zemtsov, S., Barinova, V., & Semenova, R. (2019). The risks of digitalization and the adaptation of regional labor markets in Russia. Foresight and STI Governance, 13(2), 84–96. https://doi.org/10.17323/2500-2597.2019.2.84.96

Published

2025-12-05